The problem and the Solution

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Start by filling in the top part of the canvas – the problem you are trying to solve (for the customer with your product) and the solution which you are going to test (your product which resolves the customer’s problem).

Note: if you want to build a few prototypes to test different solutions for the same problem or to test solutions to more than one problem – you should fill each of the canvas separately. 

Problem/Opportunity

Use your POV statement or an aspect of it (a more granular problem) to fill in this part. Remember about formulating the problem in a concise and focused way, so that everyone is on the same page.

Concept/Solution

What product are you going to build to address the problem you just defined? Is it a process? A service? What is the solution you are testing?