Internet can always deliver you extra insights to fill the gaps! Look for field studies, interpretations and analysis of your target group posted online. Find and read forums where your audience discusses the issues they are facing and try to deduct the needed information in an empathic way. 

Now, let’s get down to the interview! Try to schedule and finish this within the next 2-3 days. If you are a leader for your team – make sure that all members interview their assigned candidate within the given timeframe as well as do their research in all selected ways to gather more insights. 

Checklist for the coming days

  • schedule interviews
  • research your audience online
  • (if possible) engage and interact with your audience to observe their behavior 
  • conduct the interviews 
  • set time with your team to work on empathy map (a call for real-time collaboration would be a great start)!

Assignment due end of this week. Make sure you are ready before the Mentorship call to ask any outstanding questions

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