The problem statement which is the outcome of this stage is also called POV or Point of View. Through a series of Design Thinking methods you’ll create a problem statement which focuses on a specific need/difficulty of your exact customer persona. 

Human-Centered Design makes sure that the POV reflects the real person’s needs, emphasizing the human aspect. There are two extremely important things to remember at all times as you go through this stage:

  • The problem statement is based on your observations and not what you thought the problem is. This could mean that your original thoughts on what’s the problem is may not reflect the reality your customers are facing. PoV is rooted in your audience’s perception of the problem, so as a skilful observer you should be able to adopt their view (Empathy Stage)
  • The scope of the problem should be defined in manageable and actionable way. Be aware of your own limitations (resources, abilities) so that the solutions you offer will really solve a problem. If your problem is too big for the solution offered, the exercise doesn’t bring any value. Define the problems which exists and which you believe you have enough resources 
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